OF SHELL

BRAND IDENTITY

“Of Shell” is a fictional mosquito repellent brand whose main products are traditional mosquito coils made of natural ingredients that are harmless to humans. The brand inspiration comes from the relationship between shell and life in nature, which is intended to apply the natural laws shared from micro to macro to the planets in the solar system, and derive the brand visual identity from it. I combined 2d and 3d visual experiments to create the font design, the packaging design, and the promotion, including video and AR experience.